One of the challenges facing small businesses today is trying to deliver the same experiences as larger competitors. However, the same digital disruption and widespread innovation that’s impacting big business, can make small businesses more competitive.

This year, the NFIB Index of Small Business Optimism reported that “the percentage of small business owners planning to make capital expenditures in the next three to six months reached its highest level since 2006,” with small business owners reporting they’re open to investing in machine and technology upgrades.

But the jargon surrounding emerging technology can be intimidating — and can overshadow the...

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