Gusto, formerly ZenPayroll, is the rare startup unicorn that has stayed relatively mum on its product and growth — its last press release, for instance, was more than a year ago. The company’s core offering remains payroll for small businesses, and it has been working to expand its customer base across the nation, including having its CEO, Joshua Reeves, go on a tour of the country to visit SMBs in an RV.

Now the company is opening up a bit on its recent progress. Gusto hit 60,000 customers nationwide in January, or roughly 1% of all employers in the United States, according to the company.

The company is also working on new products. One challenge small...

Please reload